Design Location: Creative Advertising 2004Design Firm/Designer: Saatchi & Saatchi/John McCabe
What a neat way to get a point across. It is very innovative to paint around the sewer drains to illustrate the effects of pollution to the sea and its inhibitants. I really like that it is put together as a design series to show that water pollution affects many different areas of our lives.
I like that the same tagline in used throughout the advertisements to create a unified campaign. Each is put into the design to make it mesh with the illustration.
