Tuesday, January 16, 2007

Advertising


Design Location: Graphis Design Annual 2001
Design Firm/Designer:
GSD&M/Scott McAfee

This is a piece from a collection of pieces on advertising. Each of the pieces represents a type of medium that advertising can be transmitted through. I was specifically drawn to this one about radio.

I was really
intrigued by how the designer used the text in the ad to illustrate radio waves. The text in each wave is manipulated to be condensed or stretched based on the way that a radio wave would be seen by the human eye. I also like the background that was chosen to accompany the focus of the ad. It is an innovative way to portray radio advertising.

6 comments:

Emily said...

WOW....I REALLY REALLY like this!! I love the text as well and the feet dancing makes it even better....everyone is picking out such cool things!

Christina said...

This picture is very cute! Very creative. Good choice.

Christina said...

This picture is cute! Very creative. Nice choice.

flyinfrogg said...

What a great idea, this does really capture your eye. I like the colors the advertisement uses too. I'm not totally fond of how the feet are displayed, nor how the radio is hard to identify.

Ashley and additional voices... said...

I think this picture is a lot of fun

joshua said...

I really like the colores in this piece, the message is clear.