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Design Location: Image: designing effective pictures
Author: Michael Freeman
I was drawn to this photograph because of the emphasis on the umbrella. The person holding the umbrella is totally isolated from the rest of the photograph. I love how intense the green of the grass is and the detail of each blade of grass. It is amazing how well the photographer has such a vivid photo of the grass.
The photograph is unbalanced because of the negative space in the background but it still is an awesome photograph. I think it is awesome to see some of the same principles in other forms of creative art. This shows a great sense of detail and knowledge of where the subject was within the frame.
Design Location: Communication Arts Dec. 2006
Design Firm/Designer: The Martin Agency/ Pat Wittich
This is a commercial series of snapshots from a TLC commercial for their life lesson figures promoting their shows. It is one of many figures but the commercial really stands out. I watch TLC off and on so I was aware of this commercial prior to seeing it in Communication Arts. Not only that, the commercial stuck out enough to me that without reading the text of the commercial from the magazine, I knew the product, advertiser, and most of the script. Maybe that is discusting but, that is the point of advertising.
The focus of the commercial is that the woman is wearing an outfit from the 80's and the product is a figure that states "not everything comes back in style". The whole series of figures is an innovative way to advertise their shows. This particular on is for the show "What Not to Wear". It is cleaver, and most of all a memorable way to promote the initial product and furthermore, the show.
Design Location: DG #123, 2006
Design Firm/ Designer: Brett Jacques
This is a photo that was in Design Graphics. I am really drawn to the lines of this piece and the lighting. In the corner of the photo it says that he uses infra-red to develop this technique. Even though it is a black and white photograph, there is so much contrast in the piece. The contrast creates a great energy in the photo and emphasis.
The emphasis in this piece to me is the woman's smile. She appears to be glowing with happiness as she should on her wedding day. What is nice about this photo is that is has a photojournalist approach in that it does not seem posed. Whether or not it was a posed photo, I doubt it but it could.
Design Location:
CMYK Summer/Fall 2006
Design Firm/Designer:
Chicago Portfolio School/ Brant Herzer (Art Director)
Honestly, I was first drawn to this ad because the dog is so darn cute. Then after looking at it further, I thought it was really clever of the creator to use the text "Marco?", "Polo" to represent the little fleas that can be so bothersome to dogs.
This is a really clean design in that it has so few items on the page and the background is clean and white. I think you are supposed to be drawn to how cute the dog is and then wonder what the text is around his/her ears. It is definitely an emotional draw to the art and then it makes you think so it could be a little intellectual.
