TLC Life Lessons

Design Location: Communication Arts Dec. 2006
Design Firm/Designer: The Martin Agency/ Pat Wittich

This is a commercial series of snapshots from a TLC commercial for their life lesson figures promoting their shows. It is one of many figures but the commercial really stands out. I watch TLC off and on so I was aware of this commercial prior to seeing it in Communication Arts. Not only that, the commercial stuck out enough to me that without reading the text of the commercial from the magazine, I knew the product, advertiser, and most of the script. Maybe that is discusting but, that is the point of advertising.

The focus of the commercial is that the woman is wearing an outfit from the 80's and the product is a figure that states "not everything comes back in style". The whole series of figures is an innovative way to advertise their shows. This particular on is for the show "What Not to Wear". It is cleaver, and most of all a memorable way to promote the initial product and furthermore, the show.