Clorox

Design Location: Lurzer's Archive Vol 4 2006







Design Firm/ Designer: Dieste Harmel/ Patricia Martinez & Raymundo Valdez

This is an ad I found for Clorox. The campaign slogan is something to the effect of " this is what babies see" Every item in the ads is a household item that it turned into a food. I think this is a great way to show the power of cleaning with clorox so your baby or you are not eating germs. The concept is great and the graphic design really showcases the product's capabilities. It is not an ad that you say WOW to based on the graphic design but I really loved the concept behind it.